Yellowfin, bigeye, and albacore tuna are coming in strong right here off our local coastlines. If you're looking for a seasonal, local seafood, these fish are your best bet, and we're one of very few purveyors in New York City who carry such truly local, quality fish. This time of year tuna are migrating south, away from the chilling waters on the northeast coast. As the waters cool offshore, the fish develop a higher fat content and amazing flavor, making it the best time of year to eat them.
October is National Seafood Month, and we want to give back to the local commercial fishing community in recognition of it. Local fishermen and those all over the United States adhere to strict government regulations and face dangerous conditions, especially in the wake of storms like Hurricane Matthew here on the east coast, supplying these fish to the many who enjoy them in the New York City area and beyond. October also happens to be National Breast Cancer Awareness Month, and we want to raise awareness for this cause as well, having longtime employees and friends here at Pierless Fish who have been affected by this cancer.
From now until October 31, for all tuna sold at Pierless, we will set aside $0.25 per pound and donate it to these two causes; the local commercial fishing industry and breast cancer awareness and research. Half of the proceeds will be donated to the Garden State Seafood Association in New Jersey, where many of our tuna are landed by local fishermen, in honor of National Seafood Month, and the other half to Susan G. Komen Race For The Cure in honor of National Breast Cancer Awareness Month.
Highlighting these two organizations and the work they do is important to us. We want to encourage our customers to take advantage of the amazing tuna we have in house that are flavorful, plentiful, and affordable this time of year by joining us in supporting these two hard-working organizations.
We encourage you to learn more and check out the links below.