ABOUT US

THE PIERLESS ADVANTAGE 

Founded in 1999 and acquired by Baldor Specialty Foods in 2020, Pierless Fish has proudly supplied New York City’s top chefs and restaurants with the highest quality fish and shellfish for over 20 years. From the beginning, our focus has been on ethical and responsible harvesting practices, because we want to make sure the fishing industry can serve future generations. Baldor added this great brand to its portfolio because we recognized the opportunity to bring fresh, well-butchered fish to our 15,000 customers from Maine to Virginia. We are continually working on expanding the reach of Pierless so even more restaurants can offer their best-in-class seafood.

 
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The Best Fish

We pride ourselves on our relationships with the loyal fisherfolk who are committed to bringing in the best catches. It’s what allows us to offer a wide variety of standards such as halibut, tuna, salmon, Atlantic cod, wild striped bass, scallops, and shrimp, as well as delicacies like uni and razor clams. We review the quality of every product that comes into our state-of-the-art Sunset Park facility—if it doesn’t meet our standards, we don’t sell it
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EXCEPTIONAL BUTCHERY

Our butchering team has over 100 collective years of experience with cutting seafood, so you can feel confident the product is being handled with utmost care during every step of the process. If you need custom cuts—cleaning, portioning, butterflying, removing pin bones or skin, peeling/deveining shrimp—we can handle that for you and save you time and labor.
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DELIVERED FRESH

We know that freshness is paramount, which is why your fish is processed and delivered to you within 12 hours of ordering. And it’s packed based on the need of the customer: If the fish is being delivered whole or scaled, it’s packaged loosely with plenty of ice. If the fish is butchered, it’s packaged in individual trays and sealed for freshness. All deliveries arrive covered in shaved ice to maintain proper temperature. Our delivery trucks are kept at 34°F (just above freezing).
 

 

WHERE PIERLESS DELIVERS

Currently, Pierless delivers throughout metropolitan New York City, as far north as Peekskill, and to the Greenwich/Westport area of Connecticut.  As Pierless and Baldor continue to integrate, the delivery area will expand. 


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ORDER TODAY FOR TOMORROW

Pierless offers next day delivery for orders placed before 10:00 PM. Delivery hours are:  
Metropolitan NYC: 7:00 am to 4:00 pm, Monday – Saturday
Upper NY and CT: 7:00 am to 4:00 pm, Tuesday – Saturday

 

HOW TO REACH US

You can contact our service team Monday to Saturday, 7:00 am to 4:00 pm, at 718-222-4441 or at PierlessFishSales@baldorfood.com. 

 

WANT THE FRESHEST FISH DELIVERED TO YOUR DOOR?