BECOME A PIERLESS CUSTOMER

 

Pierless, a subsidiary of Baldor Specialty Foods, supplies top-quality fish and shellfish to foodservice restaurants, hotels, schools, and corporations across the metropolitan New York region. Our butchery skills are unrivaled, we have strong relationships with local fisherfolk (and get their best catches), and our seafood is delivered fresh to your door within hours of ordering. Taste the difference for yourself—ordering is easy, especially if you’re already a Baldor customer.  

 

IF YOU'RE A BALDOR CUSTOMER:

 

If you’re an active Baldor customer and your business is in the delivery range (ask your sales representative if you're not sure), you can order from Pierless right now—no additional steps or credit approvals needed! 

Click on the “sign in” link in upper right corner of this screen, then use the email and password you use for Baldor to sign in. You’re good to start shopping. 

 

IF YOU'RE NOT A BALDOR CUSTOMER:

 

Youll need to sign up to be a Baldor customer to purchase from Pierless. 

 

It’s easyJust click the link below to start your application. You’ll be taken to a page where you’ll enter your company’s information, such as street address, business phone, etc. There are a few more steps after that (payment options, billing address, delivery info) but it’s all straightforward.

 

You should get an email confirmation within 5-7 business days saying that you’re officially a Baldor/Pierless customer and your account has been activated. You can begin ordering from Pierless as soon as you receive it. (If your application is not approved, you’ll receive an email from the onboarding team letting you know why and what’s needed to proceed.)

 
 
 

Become A Customer 

 

 

WE'RE HERE TO HELP

 If you have any questions about onboarding or ordering, please don’t hesitate to reach out to us at onboarding@baldorfood.com or call (718) 860-9100 x3.